My Chocolate story

Hi there,

My name is Sarah, I’m 46 years old.

Lets take you right back to the start of my journey, and it starts in 2015, I had just given birth to my son, and knew that I wanted to be fit and healthy for him, especially being an older parent. I was on a mission to eat myself thin, with the main focus on sweet treats, which were lower in sugar and calories than those you found in the shops.

Like many of my customers, I understand the struggles of weight loss and maintaining those losses.  Back between Sept 2015 – Sept 2016, I lost 68lbs by following Weight Watchers, and lots and lots of exercise each day.

Over the last couple of years I have struggled with the constant pressure to attend weekly weigh ins and the disappointment of not losing weight, even after a fabulous  week on plan.  In March of 2019,  I changed my attitude towards food and started to look at intuitive eating and I am now living a happier life, with no restrictions and enjoying eating foods that I found I would avoid.  Whilst I do not attend weight lose groups, I still pay for the apps to allow me to support my many followers and friends with providing the information for our products.  I still enjoy cooking lots of  Weight Watcher and Slimming World recipes,  so many of my recipes on here can be enjoyed by both plans, but I do not really tracked my food anymore, apart from popping into the nutracheck app for calories to share on my personal page posts.

I’m married to Michael and we have a beautiful little boy called Alfie, who also has a keen interest in chocolate (EATING), or as he puts it choc choc, I feel like I have created a chocolate eating monster at times.

I started Sarah’s Creative Kitchen back in Jan 2016, after taking voluntary redundancy from my job in the city, and my main focus was on healthy eating, cooking and recipe sharing, which I still do via my own personal facebook and instagram page, CLICK HERE to view.

In September 2016 my life changed dramatically overnight, from running healthy cookery demos at my home in Southchuch to training as a chocolatier.  I started by making dark chocolate treats for myself and family, then it suddenly developed into making packs to sell at Farmers Markets and School Fayres, and this then lead me to opening up an online shop and now here we are, making around 20,000+ packs each month and delivering to the whole of the world.

I make lots of different types of chocolates, from bite sized chocolate shapes, discs, bars and truffles.  As well as making to sell, I run masterclasses at my shop, dates are published on my Eatery website when available.

In November 2017 I took a big leap of faith in my business and signed a 5 year lease on a big factory unit in Southend, which we moved into in Jan 2018 after spending two months building kitchens, cupboards, work areas to make it easier to have all the staff working still while I was not around and to reclaim my home, as it took over my home life for almost 14 months.

In July 2019, I took a gamble of taking on our second premises, but this one would be slightly different, more customer facing, and an Eatery, serving food choices from savoury to sweet options, and have the workshops transferred to the back workshop area. It was a tough project to bring up to a standard to gain a 5* Hygiene rating on it, and lots of cash injection.

We stock lots of gift ideas which can make great presents, and seasonal themed goodies and bespoke orders.

Most of my stock is made fresh to order, so basically when you see stock go live, we then make it after it sells, some orders can take up to 15 days to make and ship out, but that’s all explained in our Postal Service section on here. You can also buy from the physical shop as well, and details of the shop can be found on our EATERY WEBSITE.

I am registered with the Local Authority and have a 5* Hygiene Rating, fully insured, I also have level 1, 2 and 3 in food hygiene and safety. My staff are all trained to either Level 1 or 2, apart from Izzy with Level 3. I undertook a Diploma in Personal Nutrition as well while on Maternity leave.

I am looking to expand externally to have shops stock our chocolate as well, but this is taking some time as we want to get it right from day one with the products we sell via stockists.   I did want to alter part of my factory but we are not able to do that now due to being so busy and taking up all the space now with machinery. Our factory lease is up in September 2022, so we will use as a storage area at this time for packaging, boxes and seasonal products.

If you have access to Instagram, you will see lots of posts of chocolate, my family, my meals, me and the team, as we post each day and I do love a live story, with over 108k followers, we like to keep things fresh each day.

Thank you for popping by to say hello and I hope to be able to make chocolates for you very soon.  You can find all my products to buy, under the BUY CHOCOLATE home page disc, and there are several different allergy categories as well to help you decide, from vegan, vegetarian, products made with gluten free foods, white, milk, orange, banana, strawberry and dark chocolates. We do always mark all our products with may contain all the allergy groups of foods we stock and make on site as well.

Sarah